Alex Brands

Slides: http://www.slideshare.net/AlexBrands/inspire-visuals-with-notes-27757605 Clients don't want to pay for it. Creatives don't always value it. Account people try to substitute for it. The result? Work that doesn't work, unhappy clients, and disengaged consumers. A presentation on revitalizing the value of strategy in advertising from the 2013 4A's Strategy Festival.