The URBANITE On-Ear are completely dedicated to delivering only the most intense sound pleasure - serving up massive bass while still ensuring excellent clarity through the entire frequency range. Get Them at JB Hi-Fi: https://www.jbhifi.com.au/Search/results/?keywords=urbanite

Situation: Launch the Urbanite headphone in a way that makes young Millennials question their allegiance to Beats by Dre.

Solution: Focus on the passion behind every Sennheiser headphone and let Millennials discover us.